Launching a company or product is an exciting endeavor. You've developed a solution to an unfulfilled consumer need, and you're ready to share it with the world. But the extensive planning process, from content development to sales training to PR, means your launch team has a lot on its plate.
In the commotion of planning, you can easily become too product-focused and overlook defining your brand. Much like an airplane needs great engineering, a solid flight plan, and a smart crew to sustain flight, your business requires the same diversity and quality of development to retain momentum long after the launch is over. One key to continued, profitable growth is a strong brand.